If you’re a marketing student in Australia, mastering the right tools can give you a competitive edge in the job market. Whether you’re working on university assignments, personal projects, or building your portfolio, having access to free marketing tools can help improve your workflow, enhance creativity, and hone your skills to become industry ready.
To help you get started, we’ve compiled five essential free marketing tools that every student should know about.
Top 5 Free Marketing Tools for Students
1. Canva – Design like a pro
Best for: Social media graphics, presentations, and marketing material design
Visual content is a major part of marketing, and Canva makes it easy to create professional-looking designs—even if you have no prior graphic design experience. With a vast library of templates, fonts, and stock images, Canva allows students to create eye-catching marketing materials for free, and with simplicity.
Students can also be eligible to access Canva Pro’s features for free through signing up themselves or through their institution. More information regarding this program can be found here.
Why students love it:
✔️ Free version includes thousands of templates
✔️ User-friendly drag-and-drop editor
✔️ Ideal for social media posts, presentations, and branded materials
Try it here: www.canva.com
2. Google Analytics – Understand Your Audience
Best for: Website traffic analysis and marketing insights
If you’re interested in digital marketing, acquiring data analysis skills is crucial. Google Analytics is an essential tool that helps you track website performance, understand user behaviour, and measure marketing success. This is also a powerful tool utilised by various businesses, so learning how to navigate Google Analytics can give you a beneficial head start.
Why students love it:
✔️ Learn real-world analytics skills
✔️ Gain insights into website traffic and visitor behaviour
Try it here: analytics.google.com
3. Mailchimp – Emal Marketing Made Simple
Best for: Creating and managing email campaigns
Email marketing is still one of the most powerful digital marketing channels, and Mailchimp is a fantastic tool for students to experiment with campaign creation, automation, and audience segmentation. The free plan allows you to send up to 1,000 emails per month—perfect for small projects and personal branding.
Why students love it:
✔️ Free email templates and automation tools
✔️ Helps you practice real-world email marketing strategies
✔️ Drag-and-drop editor makes it easy to use
Try it here: mailchimp.com
4. Trello – Organise Your Marketing Projects
Best for: Task management and project collaboration
Marketing involves juggling multiple tasks and switching flexibly between different projects at once. Trello helps you stay organised with boards, lists, and cards that make project management simple and visual. Whether you’re managing group assignments or planning a marketing campaign, Trello keeps everything on track.
Why students love it:
✔️ Free plan includes unlimited personal boards
✔️ Optimised interface for easy task management
✔️ Great for both solo projects and teamwork
Try it here: trello.com
5. AnswerThePublic – Find Trending Topics
Best for: Keyword research and content ideas
Marketing students often need to conduct research on trending topics, SEO strategies, and consumer interests. AnswerThePublic helps by providing real-time insights into what people are searching for online, making it an excellent tool for content marketing, SEO, and blog writing.
Why students love it:
✔️ Generates keyword and content ideas for free
✔️ Helps with SEO and market research
✔️ Great for brainstorming blog and social media topics
Try it here: answerthepublic.com
Looking to Leverage Your Marketing Skills?
Using the right marketing tools can make a huge difference in your studies and future career. Whether you’re designing stunning visuals with Canva, analysing website traffic with Google Analytics, or planning campaigns with Trello, these tools will help you develop essential marketing skills for free.
Are you looking to take your marketing skills further? At Edvantage Institute Australia (EIA), we offer the Bachelor of Marketing with cutting-edge curriculum that prepares you to be industry ready. If you want to gain hands-on experience with industry-leading tools, reach out to us today!
