Bachelor Of Marketing
CRICOS Course Code ID 103141H
Overview
Marketing is an excellent career choice today because it has become the new engine room of business. Digital transformation is very rapid in business and the marketing professionals are the people who drive this. Hence marketing has become a much broader discipline with exciting new roles and opportunities.
The Bachelor of Marketing course focuses on specialised knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketing’s innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students’ learning meets the future needs of industry.
The core units cover the business context. The major units cover marketing fundamentals and specialist areas. The digital marketing minor units provide a comprehensive introduction to this exciting marketing field. The electives provide considerable choice and diversity. All units include components relating to business communication and employment preparation.
Career Pathways
Typical roles graduates enter are:
- Marketing Strategist
- Marketing Communications Manager
- Market Research Analyst
- Digital Marketing Officer
- Data Analyst
- Product Manager
Study Pathway
Successful completion of 24 units, graduates of this course has rewarded the Bachelor of Marketing which is recognised for entering relevant master’s degrees or other post-graduate qualification in Australian institutions.
Course Structure
- Students must complete 24 units of study comprising: 12 core, 8 major study & 4 elective or minor study units
- A digital marketing minor study option is available
- Typical study duration is taking 4 units in 6 trimesters over 2-3 years
- Each unit is valued at 12.5 credit points; total credit points to be achieved for the award is 300
- Students must successfully complete any prerequisite units before progressing
| Term 1 | Unit Code | Type | Credit Points |
|---|---|---|---|
| Marketing Principles | MKG101 | Core | 12.5 |
| Public Relations Campaigns | ACC101 | Core | 12.5 |
| Business Management | BUS102 | Core | 12.5 |
| Firms, Consumers and Market Structure | ECO101 | Core | 12.5 |
| Term 2 | Unit Code | Type | Credit Points |
|---|---|---|---|
| Consumer Behaviour | MKG102 | Core | 12.5 |
| Professional and Business Communication | BUS101 | Core | 12.5 |
| Law and Ethics Markting | LAW101 | Core | 12.5 |
| Marketing Analytics in the Digital Age** | STA101 | Core | 12.5 |
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338 Queen Street, Melbourne VIC 3000
Accreditation Status:
This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and is recorded on the TEQSA. National Register
Do you have
more questions?
Contact Us
338 Queen Street,
Melbourne VIC 3000
Courses
- Maximising access
- Endorsement/approval by key industry bodies to facilitate employment and career progress
- Focus on growth occupations - data analytics in accounting and networks and cyber security in information technology
- Trimester model with greater flexibility and choice and range of electives.
