Bachelor Of Marketing

Course ID CRS1400703 CRICOS ID 103141H

Overview

Marketing today is rapidly evolving based on the digital transformation of our economy and firms. A
new breed of marketing professional who can combine marketing knowledge, deep data understanding and critical thinking is being demanded by employers. Our dedicated Bachelor of Marketing has been developed with industry to deliver this capability, including the choice of a digital marketing minor. Our faculty combine the discipline knowledge and industry experience to excite, motivate and prepare you.

The Bachelor of Marketing course focuses on specialised knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketing’s innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students’ learning meets the future needs of industry.

The core units cover the business context. The major units cover marketing fundamentals and specialist areas. The digital marketing minor units provide a comprehensive introduction to this exciting marketing field. The electives provide considerable choice and diversity. All units include components relating to business communication and employment preparation.

Mode of Study
Face to Face
Delivery Location
338 Queen St Melbourne
VIC 3000
AQF Level 7
Bachelor Degree
Duration
3 years in 6 regular terms
Annual Tuition Fees
International: AUD $17,500
Domestic: AUD $12,000
Important Dates
Trimester 3: 13 March, 2023
Trimester 1: July, 2023
Trimester 2: November, 2023

Career Pathways

Typical roles graduates enter are:

  • Advertising/Promotion Manager
  • Brand Manager
  • Copywriter
  • Marketing Manager
  • Market Research Analyst
  • Media Planner
  • Production Manager

Study Pathway

Successful completion of 24 units, graduates of this course has rewarded the Bachelor of Marketing which is recognised for entering relevant master’s degrees or other post-graduate qualification in Australian institutions.

Course Structure

  • Students are required to complete 24 units of study (comprising 12 core units, 8 major units, & 4 elective units).
  • A digital marketing minor study option is available
  • Typical study duration is taking 4 units in 6 trimesters over 2-3 years
  • Each unit is valued at 12.5 credit points; total credit points to be achieved for the award is 300
  • Students must successfully complete any prerequisite units before progressing
Course Name Unit Code Type Credit Points Pre-Requisite
Business Management BUS102 Core 12.5 N/A
Firms, Consumers & Market Structure ECO101 Core 12.5 N/A
Professional & Business Communication BUS101 Core 12.5 N/A
Marketing Analytics in the Digital Age STA101 Core 12.5 N/A
Marketing Principles MKG101 Major 12.5 N/A
Consumer Behaviour MKG102 Major 12.5 N/A
Elective* 12.5
Elective* 12.5

Choose Your Student Type for Entry Requirements and Fees

Entry Requirements
Academic
Completion of an approved international school certificate
English proficiency
IELTS: Minimum overall score of 6.0, with no individual band score below 5.5, or approved equivalent
Age
Minimum of 18 years of age on course commencement
View full course admission requirements
Recognition of prior learning
EIA recognizes applicants’ prior relevant study or experiences through unit credits. Experiences may be formal or informal. Where applicants can demonstrate achievement of the learning outcomes of a unit of study EIA may grant credit for one or more units to a maximum of 12 units.
For further information, contact us at: admissions@eia.edu.au
Fees
Current tuition fee is AUD $17,500.
The annual fee is based on the proportion of units enrolled in of a standard full-time load of 24 credit points.
Click here for the non-tuition fees.
EIA provide financial support through fee payment schedule and scholarships. Find out more
Entry Requirements
Academic
Completion of a recognised Australian school certificate
English proficiency
Prerequisite: Minimum study score of 25 in the Victorian Certificate of Education (VCE) English Unit3/4, or equivalent
Age
Minimum of 18 years of age on course commencement
View full course admission requirements
Recognition of prior learning
EIA recognizes applicants’ prior relevant study or experiences through unit credits. Experiences may be formal or informal. Where applicants can demonstrate achievement of the learning outcomes of a unit of study EIA may grant credit for one or more units to a maximum of 12 units
For further information, contact us at: admissions@eia.edu.au
Fees
Current tuition fee is AUD $12,000
The annual fee is based on the proportion of units enrolled in of a standard full-time load of 24 credit points.
Click here for the non-tuition fees.
EIA provides significant financial support through scholarships. Find out more
Entry Requirements
Academic
Completion of an approved international school certificate
English proficiency
IELTS: Minimum overall score of 6.0, with no individual band score below 5.5, or approved equivalent
Age
Minimum of 18 years of age on course commencement
View full course admission requirements
Recognition of prior learning
EIA recognizes applicants’ prior relevant study or experiences through unit credits. Experiences may be formal or informal. Where applicants can demonstrate achievement of the learning outcomes of a unit of study EIA may grant credit for one or more units to a maximum of 12 units.
For further information, contact us at: admissions@eia.edu.au
Fees
Current tuition fee is AUD $17,500.
The annual fee is based on the proportion of units enrolled in of a standard full-time load of 24 credit points.
Click here for the non-tuition fees.
EIA provide financial support through fee payment schedule and scholarships. Find out more

Do you have more questions?

Contact Us

338 Queen Street, Melbourne VIC 3000

How to apply

Course overview

Admissions

Fees

Course Structure

Download course brochure
Apply now

Accreditation Status:

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and is recorded on the TEQSA. National Register

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Do you have
more questions?

Contact Us

338 Queen Street,

Melbourne VIC 3000

Future
Courses
We are living in a constantly changing world. At EIA, we continue adjusting our programs portfolios going forward. Our robust new course development system to ensure that students learn the skills employers are looking for – now, and in the future.
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Following the success of its Bachelor of Marketing, EIA is developing exciting new courses planned for delivery in 2022. The courses will include key features:
  • Maximising access  
  • Endorsement/approval by key industry bodies to facilitate employment and career progress
  • Focus on growth occupations - data analytics in accounting and networks and cyber security in information technology 
  • Trimester model with greater flexibility and choice and range of electives.

Scholarship Program

EIA provides significant financial support through scholarships

Learn more