Bachelor Of Marketing

CRICOS Course Code ID 103141H


Marketing is an excellent career choice today because it has become the new engine room of business. Digital transformation is very rapid in business and the marketing professionals are the people who drive this. Hence marketing has become a much broader discipline with exciting new roles and opportunities.

The Bachelor of Marketing course focuses on specialised knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketing’s innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students’ learning meets the future needs of industry.

The core units cover the business context. The major units cover marketing fundamentals and specialist areas. The digital marketing minor units provide a comprehensive introduction to this exciting marketing field. The electives provide considerable choice and diversity. All units include components relating to business communication and employment preparation.

Mode of Study
Face to Face
(online during the pandemic)
Delivery Location
338 Queen St Melbourne
VIC 3000
AQF Level 7
Bachelor Degree
3 years in 6 regular terms
Annual Tuition Fees
International: AUD $17,500
Domestic: AUD $12,000
Important Dates
Trimester 1: 21 March, 2022
Trimester 2: 18 July, 2022
Trimester 3: 14 November, 2022

Career Pathways

Typical roles graduates enter are:

Study Pathway

Successful completion of 24 units, graduates of this course has rewarded the Bachelor of Marketing which is recognised for entering relevant master’s degrees or other post-graduate qualification in Australian institutions.

Course Structure

Term 1 Unit Code Type Credit Points
Marketing Principles MKG101 Core 12.5
Public Relations Campaigns ACC101 Core 12.5
Business Management BUS102 Core 12.5
Firms, Consumers and Market Structure ECO101 Core 12.5
Term 2 Unit Code Type Credit Points
Consumer Behaviour MKG102 Core 12.5
Professional and Business Communication BUS101 Core 12.5
Law and Ethics Markting LAW101 Core 12.5
Marketing Analytics in the Digital Age** STA101 Core 12.5

Choose Your Student Type for Entry Requirements and Fees

Entry Requirements
Completion of an approved international school certificate
English proficiency
IELTS: Minimum overall score of 6.0, with no individual band score below 5.5, or approved equivalent
Minimum of 18 years of age on course commencement
View full course admission requirements
Recognition of prior learning
EIA recognizes applicants’ prior relevant study or experiences through unit credits. Experiences may be formal or informal. Where applicants can demonstrate achievement of the learning outcomes of a unit of study EIA may grant credit for one or more units to a maximum of 12 units.
For further information, contact us at:
Current tuition fee is AUD $17,500.
The annual fee is based on the proportion of units enrolled in of a standard full-time load of 24 credit points.
Click here for the non-tuition fees.
EIA provide financial support through fee payment schedule and scholarships. Find out more

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338 Queen Street, Melbourne VIC 3000

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Accreditation Status:

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and is recorded on the TEQSA. National Register

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Do you have
more questions?

Contact Us

338 Queen Street,

Melbourne VIC 3000

We are living in a constantly changing world. At EIA, we continue adjusting our programs portfolios going forward. Our robust new course development system to ensure that students learn the skills employers are looking for – now, and in the future.
Following the success of its Bachelor of Marketing, EIA is developing exciting new courses planned for delivery in 2022. The courses will include key features:

Scholarship Program

EIA provides significant financial support through scholarships