CRS1400703
Face-to-face (Online during the pandemic)
338 Queen St. Melbourne VIC 3000
7 (Bachelor Degree)
3 years in 6 regular semester (156 weeks including mid semester breaks and holidays)
Accredited Australian Course:
Get prepared for a dynamic professional career in today’s fast-paced marketing world. Our well-rounded programs emphasize on contemporary digital marketing skills highlighting participatory, personalised and applied learning. The courses are designed to support our students’ concurrent, progressive and explicit development.
Knowledge
Based on the constructivist approach to learning, EIA combines work-related learning activities and assessments to enable graduates to:
Entry Requirement: Domestic students
Academic: Completion of Year 12
English proficiency: Study score (by VCAA) of at least 25 in English
Australian Tertiary Admission Ranks (ATAR): Minimum 60
Age: 18 years of age or above
Entry Requirement: International students
Academic: Completion of Year 12 or equivalent
English proficiency: IELTS 6.0 (no invidual band below 5.5) or equivalen TOELF: minimum score of 550
International qualification: accepted as per EIA policy
Age: 18 years of age or above
EIA also considers and recognises credits and prior learning that are completed at other institutions and work experience in relevant fields. Please see the Credit and Recognition of Prior Learning section below for more information.
For further information about entry requirements, please click here
Indicative annual student enrolment:
The indicative number of students that EIA will enrol annually for this course: 50.
Your marketing career
For the foreseeable future, marketing will provide an exciting and dynamic workplace. Great marketers have always had exceptional people skills, emotional intelligence and strategic thinking, strategic thinking capability and industriousness.
Marketing is at the forefront of new technologies like artificial intelligence, media and frontier establishing marketing technologies. Technology leads the cutting edge of the profession and practice. Presently, established career pathways for marketers can be broadly described as marketing, communications and content, and digital marketing. However, the separation of job responsibilities and descriptions do evolve rapidly, with new position titles and functions appearing each year, especially for marketers who operate in digital space.
For more details, please click here.
EIA may grant credits for the following, either individually or in combination: Specified credit; Exemption; Unspecified credit; or Block credit via recognition of prior learning to students who have achieved equivalent learning outcomes through other forms of formal, non-formal, of informal learning.
Credit can be granted to allow a student to enter a qualification and/or to offset units of a course. The latter will reduce the time (volume of learning) required to complete the course. EIA will not usually grant credit for units completed more than five years before the application, unless there is evidence of how the student’s skills and knowledge have remained current. For more details or to apply for credit transfer and/or RPL, please complete the RPL & Credit Transfer Application Form and contact the Student Admissions and Enrolment Officer via Application@eia.edu.au.
Tuition fee
Non-tuition fees
EIA may annually increase course and other associated fees according to its Fees and Charges Policy and Procedure. The total increase shall not exceed 30% over any consecutive 3-year period for a given course. One the student signed the student acceptance agreement and paid the deposit as required on the Letter of Offer & Student Acceptance Agreement, the course fee will remain the same for the duration of the course as per the Letter of Offer.
EIA embraces diversity in our learning environment and community. We acknowledge the under-representation and disadvantaged students including but not limited to:
If you require any assistance from us to support your learning experience at EIA, please talk to your Lecturer, Unit Coordinator, Academic Learning Support Officer or the Welfare Support Officer. If you are applying to study at EIA, please complete the following form and attach it to your application.
If you are a current EIA student, please complete the Academic Skills and Welfare Support Services Registration form and send it to the Welfare Support Officer via Welfare.Support@eia.edu.au.
Download Academic Skills and Welfare Support Services Registration Form
Students enrolled in the Bachelor of Marketing are required to complete 24 units of study within a normal full-time study period of 3 years to complete.
Each unit comprises of 12.5 credit points. The total credit points to achieve to complete the course is 300 points. Students are required to complete and pass any prerequisites before undertaking the units that require such prerequisites.
Students enrolled in the Bachelor of Marketing are required to complete 24 units of study within a normal study period of 3 years to completion.
YEAR 1 | SEMESTER 1 | |||
---|---|---|---|
Unit Code | Unit Name | Type | Credit Points |
MKG101 | Marketing Principles | Core | 12.5 |
ACC101 | Accounting Principles | Core | 12.5 |
BUS102 | Business Management | Core | 12.5 |
ECO101 | Firms, Consumers and Market Structure | Core | 12.5 |
YEAR 1 | SEMESTER 2 | |||
Unit Code | Unit Name | Type | Credit Points |
MKG102 | Consumer Behaviour | Core | 12.5 |
BUS101 | Professional and Business Communication | Core | 12.5 |
LAW101 | Law and Ethics in Marketing | Core | 12.5 |
STAT101 | Marketing Analytics in the Digital Age | Core | 12.5 |
For year 1 assessment descriptions, please click here
YEAR 2 | SEMESTER 1 | |||
---|---|---|---|
Unit Code | Unit Name | Type | Credit Points |
MKG201 | Cross-cultural and International Marketing | Major | 12.5 |
MKG205 | Sustainable Marketing | Major | 12.5 |
MKG206 | Market and Business Research | Core | 12.5 |
STA201 | Data-driven Marketing Analytics | Core | 12.5 |
YEAR 2 | SEMESTER 2 | |||
Unit Code | Unit Name | Type | Credit Points |
ECO201 | Business and Economic Environment | Core | 12.5 |
MKG202 | Services Marketing | Major | 12.5 |
MKG203 | Digital Media Marketing | Major | 12.5 |
FIN201 | Business Finance & Entrepreneurship | Core | 12.5 |
In the second year, students are required to complete 4 Core Units and 4 Major Units and an elective unit to complete 100 credit points.
YEAR 3 | SEMESTER 1 | |||
---|---|---|---|
Unit Code | Unit Name | Type | Credit Points |
MKG301 | Integrated Marketing Communication | Major | 12.5 |
MKG302 | Brand Management and Strategy | Major | 12.5 |
*Elective | 12.5 | ||
*Elective | 12.5 | ||
YEAR 3 | SEMESTER 2 | |||
Unit Code | Unit Name | Type | Credit Points |
MKG303 | Business Launch Campaign (Project) | Major | 12.5 |
MKG304 | Strategic Marketing | Major | 12.5 |
*Elective | 12.5 | ||
*Elective | 12.5 |
In the third year, students are required to complete 4 Major Units and 4 elective units to complete 100 credit points.
Students can choose four elective units for the options below. For any elective units that have pre-requisites, students must complete and pass the pre-requisite unit before they can enrol in the elective units. | |||
---|---|---|---|
Unit Code | Unit Name | Credit Points | Pre-requisite |
MCI301 | Entrepreneurship & Marketing for Creative Industries | 12.5 | FIN201 |
MTO201 | Tourism Marketing | 12.5 | MKG101 |
MSM201 | SME Marketing | 12.5 | MKG101 & LAW101 |
MKG306 | Distribution Management | 12.5 | MKG101 |
MSP301 | Sport Marketing | 12.5 | MKG101 |
MKG207 | Advertising Management | 12.5 | MKG101 |
MKG204 | Not for Profit Social Marketing | 12.5 | None |
About Bursary Award
About Academic Merit Scholarship (T&C Apply)*
*Terms and Conditions:
Academic: Minimum 65% average achieved in the previous award; and
English: Minimum IELTS 6.5 overall (with no band score lower than 6), or equivalent.