Bachelor of Marketing​ Course ID: CRS1400703 | CRICOS Code: 103141H

Entry Requirement: Domestic students
Academic: Completion of Year 12
English proficiency: Study score (by VCAA) of at least 25 in English
Australian Tertiary Admission Ranks (ATAR): Minimum 60
Age: 18 years of age or above

Entry Requirement: International students
Academic: Completion of Year 12 or equivalent
English proficiency: IELTS 6.0 (no invidual band below 5.5) or equivalen TOELF: minimum score of 550
International qualification: accepted as per EIA policy
Age: 18 years of age or above

EIA also considers and recognises credits and prior learning that are completed at other institutions and work experience in relevant fields. Please see the Credit and Recognition of Prior Learning section below for more information.

For further information about entry requirements, please click here

• Each academic year consists of two semesters
• Each semester consists of 12 study weeks
• Each study week has 12 hours of face-to-face study plus 36 self-guided study
• Each study week contains four units at a total of 12 hours per unit (48 hours per week)

Indicative annual student enrolment:
The indicative number of students that EIA will enrol annually for this course: 50.

Your marketing career

For the foreseeable future, marketing will provide an exciting and dynamic workplace. Great marketers have always had exceptional people skills, emotional intelligence and strategic thinking, strategic thinking capability and industriousness.

Marketing is at the forefront of new technologies like artificial intelligence, media and frontier establishing marketing technologies. Technology leads the cutting edge of the profession and practice. Presently, established career pathways for marketers can be broadly described as marketing, communications and content, and digital marketing. However, the separation of job responsibilities and descriptions do evolve rapidly, with new position titles and functions appearing each year, especially for marketers who operate in digital space.

For more details, please click here.

EIA may grant credits for the following, either individually or in combination: Specified credit; Exemption; Unspecified credit; or Block credit via recognition of prior learning to students who have achieved equivalent learning outcomes through other forms of formal, non-formal, of informal learning.

Credit can be granted to allow a student to enter a qualification and/or to offset units of a course. The latter will reduce the time (volume of learning) required to complete the course. EIA will not usually grant credit for units completed more than five years before the application, unless there is evidence of how the student’s skills and knowledge have remained current. For more details or to apply for credit transfer and/or RPL, please complete the RPL & Credit Transfer Application Form and contact the Student Admissions and Enrolment Officer via Application@eia.edu.au.

Tuition fee                               

• Program: Bachelor of Marketing
• Duration: 3 years 
• 2020 annual international tuition fee: AUD 17,500 
• 2020 annual domestic tuition fee: AUD 12,000

Non-tuition fees

• Enrolment fee (Non-refundable): $ 200
• Replacement/additional certificates or statement of attainment: $60
• Re-application fee: $150
• Deferral fee: $200 per deferral
• Request postage of documents: $20 (within Australia). Overseas postage fee depends on the destination.
• Late payment of tuition fee: Accrues at 2% per week
• Late enrolment fee (applies to continuing students who finalise their enrolment after the Enrolment Final Date): $100
• Refund processing fee: $500

EIA may annually increase course and other associated fees according to its Fees and Charges Policy and Procedure. The total increase shall not exceed 30% over any consecutive 3-year period for a given course. One the student signed the student acceptance agreement and paid the deposit as required on the Letter of Offer & Student Acceptance Agreement, the course fee will remain the same for the duration of the course as per the Letter of Offer.

EIA embraces diversity in our learning environment and community. We acknowledge the under-representation and disadvantaged students including but not limited to:

• People with disability;
• Aboriginals and Torres Strait Islanders;
• Women;
• People from the non-English speaking background;
• People located in rural and remote areas; or
• People who are long-term unemployed.

If you require any assistance from us to support your learning experience at EIA, please talk to your Lecturer, Unit Coordinator, Academic Learning Support Officer or the Welfare Support Officer. If you are applying to study at EIA, please complete the following form and attach it to your application.

If you are a current EIA student, please complete the Academic Skills and Welfare Support Services Registration form and send it to the Welfare Support Officer via Welfare.Support@eia.edu.au.

​Download Academic Skills and Welfare Support Services Registration Form