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Bachelor of Marketing​ Course ID: CRS1400703 | CRICOS Code: 103141H

Course ID

CRS1400703

Mode of study

Face-to-face (Online during the pandemic)

Delivery location

338 Queen St. Melbourne VIC 3000

AQF Level

7 (Bachelor Degree)

Duration

3 years in 6 regular semester (156 weeks including mid semester breaks and holidays)

Bachelor of Marketing​ Course ID: CRS1400703

Accredited Australian Course:

Australian Qualification Framework Logo

Summary:

  • Course ID: CRS1400703
  • Mode of study: Face-to-face (Online during the pandemic)
  • Delivery location: 338 Queen St. Melbourne VIC 3000
  • AQF Level: 7 (Bachelor Degree)
  • Duration: 3 years in 6 regular semester (156 weeks including mid semester breaks and holidays)
  • Standard Entry requirements for international students: Completion of Year 12 or equivalent &
    IELTS 6.0 (no individual band below 5.5) or equivalent

Get prepared for a dynamic professional career in today’s fast-paced marketing world. Our well-rounded programs emphasize on contemporary digital marketing skills highlighting participatory, personalised and applied learning. The courses are designed to support our students’ concurrent, progressive and explicit development.

Knowledge

Based on the constructivist approach to learning, EIA combines work-related learning activities and assessments to enable graduates to:

  • Acquire the relevant and contemporary knowledge and skills relating to marketing in a digital world.
  • Gain critical and most in-demand skills that employers want for marketing roles.
  • Demonstrate their work-readiness and ability to apply learning to practice.

Entry Requirement: Domestic students
Academic: Completion of Year 12
English proficiency: Study score (by VCAA) of at least 25 in English
Australian Tertiary Admission Ranks (ATAR): Minimum 60
Age: 18 years of age or above

Entry Requirement: International students
Academic: Completion of Year 12 or equivalent
English proficiency: IELTS 6.0 (no invidual band below 5.5) or equivalen TOELF: minimum score of 550
International qualification: accepted as per EIA policy
Age: 18 years of age or above

EIA also considers and recognises credits and prior learning that are completed at other institutions and work experience in relevant fields. Please see the Credit and Recognition of Prior Learning section below for more information.

For further information about entry requirements, please click here

  • Each academic year consists of two semesters
  • Each semester consists of 12 study weeks
  • Each study week has 12 hours of face-to-face study plus 36 self-guided study
  • Each study week contains four units at a total of 12 hours per unit (48 hours per week)

Indicative annual student enrolment:
The indicative number of students that EIA will enrol annually for this course: 50.

Your marketing career

For the foreseeable future, marketing will provide an exciting and dynamic workplace. Great marketers have always had exceptional people skills, emotional intelligence and strategic thinking, strategic thinking capability and industriousness.

Marketing is at the forefront of new technologies like artificial intelligence, media and frontier establishing marketing technologies. Technology leads the cutting edge of the profession and practice. Presently, established career pathways for marketers can be broadly described as marketing, communications and content, and digital marketing. However, the separation of job responsibilities and descriptions do evolve rapidly, with new position titles and functions appearing each year, especially for marketers who operate in digital space.

For more details, please click here.

EIA may grant credits for the following, either individually or in combination: Specified credit; Exemption; Unspecified credit; or Block credit via recognition of prior learning to students who have achieved equivalent learning outcomes through other forms of formal, non-formal, of informal learning.

Credit can be granted to allow a student to enter a qualification and/or to offset units of a course. The latter will reduce the time (volume of learning) required to complete the course. EIA will not usually grant credit for units completed more than five years before the application, unless there is evidence of how the student’s skills and knowledge have remained current. For more details or to apply for credit transfer and/or RPL, please complete the RPL & Credit Transfer Application Form and contact the Student Admissions and Enrolment Officer via Application@eia.edu.au.

Tuition fee                               

  • Program: Bachelor of Marketing
  • Duration: 3 years 
  • 2020 annual international tuition fee: AUD 17,500 
  • 2020 annual domestic tuition fee: AUD 12,000

Non-tuition fees

  • Enrolment fee (Non-refundable): $ 200
  • Replacement/additional certificates or statement of attainment: $60
  • Re-application fee: $150
  • Deferral fee: $200 per deferral
  • Request postage of documents: $20 (within Australia). Overseas postage fee depends on the destination.
  • Late payment of tuition fee: Accrues at 2% per week
  • Late enrolment fee (applies to continuing students who finalise their enrolment after the Enrolment Final Date): $100
  • Refund processing fee: $500

EIA may annually increase course and other associated fees according to its Fees and Charges Policy and Procedure. The total increase shall not exceed 30% over any consecutive 3-year period for a given course. One the student signed the student acceptance agreement and paid the deposit as required on the Letter of Offer & Student Acceptance Agreement, the course fee will remain the same for the duration of the course as per the Letter of Offer.

EIA embraces diversity in our learning environment and community. We acknowledge the under-representation and disadvantaged students including but not limited to:

  • People with disability;
  • Aboriginals and Torres Strait Islanders;
  • Women;
  • People from the non-English speaking background;
  • People located in rural and remote areas; or
  • People who are long-term unemployed.

If you require any assistance from us to support your learning experience at EIA, please talk to your Lecturer, Unit Coordinator, Academic Learning Support Officer or the Welfare Support Officer. If you are applying to study at EIA, please complete the following form and attach it to your application.

If you are a current EIA student, please complete the Academic Skills and Welfare Support Services Registration form and send it to the Welfare Support Officer via Welfare.Support@eia.edu.au.

​Download Academic Skills and Welfare Support Services Registration Form

Completion of the qualification

​Students enrolled in the Bachelor of Marketing are required to complete 24 units of study within a normal full-time study period of 3 years to complete.

Each unit comprises of 12.5 credit points. The total credit points to achieve to complete the course is 300 points. Students are required to complete and pass any prerequisites before undertaking the units that require such prerequisites.

Course structure

Students enrolled in the Bachelor of Marketing are required to complete 24 units of study within a normal study period of 3 years to completion.

  • Each unit comprises of 12.5 credit points. The total credit points to achieve in order to complete the course is 300 points.
  • Students are required to complete and pass any prerequisites before undertaking the units that require such prerequisites.

 

YEAR 1 | SEMESTER 1
Unit Code Unit Name Type Credit Points
MKG101 Marketing Principles Core 12.5
ACC101 Accounting Principles Core 12.5
BUS102 Business Management Core 12.5
ECO101 Firms, Consumers and Market Structure Core 12.5
YEAR 1 | SEMESTER 2
Unit Code Unit Name Type Credit Points
MKG102 Consumer Behaviour Core 12.5
BUS101 Professional and Business Communication Core 12.5
LAW101 Law and Ethics in Marketing Core 12.5
STAT101 Marketing Analytics in the Digital Age Core 12.5

For year 1 assessment descriptions, please click here

YEAR 2 | SEMESTER 1
Unit Code Unit Name Type Credit Points
MKG201 Cross-cultural and International Marketing Major 12.5
MKG205 Sustainable Marketing Major 12.5
MKG206 Market and Business Research Core 12.5
STA201 Data-driven Marketing Analytics Core 12.5
YEAR 2 | SEMESTER 2
Unit Code Unit Name Type Credit Points
ECO201 Business and Economic Environment Core 12.5
MKG202 Services Marketing Major 12.5
MKG203 Digital Media Marketing Major 12.5
FIN201 Business Finance & Entrepreneurship Core 12.5

In the second year, students are required to complete 4 Core Units and 4 Major Units and an elective unit to complete 100 credit points.

YEAR 3 | SEMESTER 1
Unit Code Unit Name Type Credit Points
MKG301 Integrated Marketing Communication Major 12.5
MKG302 Brand Management and Strategy Major 12.5
*Elective 12.5
*Elective 12.5
YEAR 3 | SEMESTER 2
Unit Code Unit Name Type Credit Points
MKG303 Business Launch Campaign (Project) Major 12.5
MKG304 Strategic Marketing Major 12.5
*Elective 12.5
*Elective 12.5

In the third year, students are required to complete 4 Major Units and 4 elective units to complete 100 credit points.

Students can choose four elective units for the options below. For any elective units that have pre-requisites, students must complete and pass the pre-requisite unit before they can enrol in the elective units.
Unit Code Unit Name Credit Points Pre-requisite
MCI301 Entrepreneurship & Marketing for Creative Industries 12.5 FIN201
MTO201 Tourism Marketing 12.5 MKG101
MSM201 SME Marketing 12.5 MKG101 & LAW101
MKG306 Distribution Management 12.5 MKG101
MSP301 Sport Marketing 12.5 MKG101
MKG207 Advertising Management 12.5 MKG101
MKG204 Not for Profit Social Marketing 12.5 None
Scholarshipa and bursary EIA

About Bursary Award

  • 25% Bursary ( apply to everyone onshore applications)
    • $13,125.00  Annual Fee
    • $6,562.50 per semester
  • 10% Bursary ( apply to everyone offshore applications)
    • $15,710.00  Annual Fee

About Academic Merit Scholarship (T&C Apply)* 

  • 5% in addition to bursary (Scholarship apply for onshore and offshore e.g. $12.250,00 annual fee – onshore fee).

*Terms and Conditions:

Academic: Minimum 65% average achieved in the previous award; and

English: Minimum IELTS 6.5 overall (with no band score lower than 6), or equivalent.

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