Have you thought of specialising in digital marketing, but wanted to learn more about the different aspects of digital marketing? Why digital marketing is important in this day and age for businesses? and what career path can I pursue as a digital marketing professional?
In this article, we are going to take you through the basics of digital marketing.
What is Digital Marketing?
Digital marketing, which is also called internet marketing or online marketing, refers to the marketing activities that utilise different digital channels to reach potential and returning customers.
Digital marketing activities often use the following online marketing channels to reach new customers:
- Social Media platforms, such as Facebook, Twitter, Youtube, Instagram and more.
- Website
- Content marketing (blogs and resources)
- Emails
- Search Engines Optimisation (SEO)
- Search Engine Marketing (SEM)
- Video marketing
- Mobile apps
Specialise in digital marketing by studying our Bachelor of Marketing couse
According to a digital global overview report by Hootsuite, there are about 4.72 billion internet users worldwide, which’s about 60% of the total world’s population. Believe it or not, this number is still increasing at a rate of 7.6% yearly.
According to a digital global overview report by Hootsuite, there are about 4.72 billion internet users worldwide, which’s about 60% of the total world’s population. Believe it or not, this number is still increasing at a rate of 7.6% yearly.
Based on the statistics provided, we can conclude the following:
- Since more and more people are continuing to use the internet, businesses have a better opportunity at reaching potential new customers.
- Most internet users are actively looking for new information and researching products and brands.
- This means that it is more important than ever for businesses and brands to establish a presence online to help people look for their products and services.
Specialise in digital marketing by studying our Bachelor of Marketing course
Why is digital marketing so important?
- Digital marketing allows businesses to target internet users based on location, language, interests and purchase history online. This allows businesses to reach out to more relevant users.
- Digital marketing offers businesses the opportunity to compete with big players in the market at a cheaper cost.
- Digital marketing offers businesses easier access to more targeted, and cost-effective ads, compared to traditional media advertisements like (TV and Radio) with a higher rate of return.
- Digital marketing allows businesses to communicate with their potential customers easily and faster than ever.
- Digital marketing is measurable and trackable compared to traditional marketing.
What are the job outcomes of studying for a digital marketing degree?
Students who complete the bachelor of marketing (minor in digital marketing) can work as a:
- Digital marketing officer
- Digital account manager
- Digital coordinator
- Campaign manager
- Social Media Officer
- Data Analysts
- SEO and SEM Specialist
- Email Marketing Specialist
Specialise in digital marketing by studying our Bachelor of Marketing couse
What are the main responsibilities of a digital marketing professional?
Depending on the position that you land, the main responsibilities of a digital marketing professional can include but are not limited to:
- Managing and monitoring social media accounts such as creating and posting new content and answering enquiries and questions on social media.
- Running and optimising paid advertisements on social media or search engines.
- Developing and creating digital marketing plans and strategies.
- Developing content strategies, and writing content to support these strategies.
- Designing, creating and running email marketing campaigns.
- Optimising website content for a website for SEO, executing tests, collecting and analysing data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Make recommendations on the website’s user experience and changes to certain functionalities that suits the business’s needs.
- Liaise with other departments to achieve certain marketing objectives such as liaising with graphic designers, developers or management team.
- Keeping track of the marketing campaigns performance by using analytical tools such as Google Analytics, Google data studio and Power BI
- Measuring return on investment and keeping track of conversions and sales
- Integrating website and social channels with 3rd party software when needed.
- Managing leads, purchases and orders through a customer relationship management system CRM, such as Salesforce, HubSpot, SugarCRM and more.
These responsibilities can require some basic knowledge in:
- Coding (HTML, CSS, PHP, Python, Javascript)
- Hosting and cloud management
- Managing 3rd party software websites that can assist in achieving marketing objectives.
Want To Specialise In Digital Marketing?
Learn more about our Bachelor of Marketing course and apply through the link below.
