Units Description
This unit introduces students to the foundations of marketing. The material will provide an overview of marketing’s role in businesses, in understanding and meeting customer needs, in creating value for customers, and in turn capturing value from customers. The unit will explore the theory and practice of marketing through real-world applications by examining the marketing process, its underpinning concepts, and introduce practical tools used by marketers to implement marketing strategies and campaigns (e.g., elements of the marketing mix). Students will investigate the relationship of marketing to other functions, as well as marketing’s place in the business world.
This unit introduces the broad principles and builds a strong foundation in important accounting concepts, tools, processes, and applications to the real world. It prepares the future on how to understand and interpret vital business information. First, students understand business valuation based on a company balance sheet statement. Second, they assess financial viability using the profit and loss statement. Finally, they evaluate operational, investment, and financial activities using cash flow analysis. Emphasis is placed on using real-world examples by exploring professional cases, databases, and software tools that are relevant to today’s decision makers.
This unit introduces students to key concepts, theories, and frameworks of management and how they can be applied to the effective business management of modern organisations. The unit explores details in the four primary functions of management: planning and design, organising, leading and motivating, and control. It develops awareness of organisations and of a manager’s role and function, stressing the skills needed in managerial roles. Current topics of real-world business management, and the importance of ethics, social responsibility, and diversity on management practices in both local and global context will be discussed throughout the unit. Students will be exposed to issues of effective decision-making processes, the importance of interpersonal skills, and the ability to operate collaboratively in teams.
This unit will equip students with fundamental concepts and analytical techniques for the analysis of choices by individual decision makers in a world of limited resources. Students will be taught to relate key theories to daily economic activities by consumers and producers. The unit will enable students to develop critical thinking skills and use basic economic principles to explain factors affecting how the market works. Students will be able to analyse the interaction of supply and demand in different types of markets by applying tools of constrained optimisation and economic measurements to address issues of daily lives, industry, market changes, society, and the environment.
The underlying philosophy of a marketing-oriented business requires an understanding of the customer. In adopting this philosophy, managers need to understand how consumer psychological processes interact with both social and situational influences to shape consumer perceptions, decision-making processes and behaviour.
This unit introduces the fundamental concepts, principles and theories of consumer decision making and their marketing implications in determining the way product buyers and users behave. The unit also examines how marketing related activities have an impact on consumers and their behaviours.
This unit focuses on the Australian legal system and aims to give students an understanding of essential law pertaining to a career in business marketing. In particular, the course emphasises how organisations can safeguard business operations by: Managing exposure to financial risks associated with negligence, vicarious liability, and failure to meet regulatory compliance obligations and trade practice standards. By the end of this unit, students will have an understanding of contract law basics, the tort of negligence, basic rules of Intellectual Property, Consumer Protection plus the legal and ethical considerations associated with marketing and advertising goods and services to Australian consumers.
Today marketers use a range of interactive digital technology to achieve a variety of marketing goals, including: collecting market intelligence, identifying customer behaviour models and purchase algorithms, building customer profiles, direct and interactive communications, designing virtual stores and working with customers to create innovative new products and services. This unit explores digital marketing as a component of concepts and theories within the marketing discipline and has students apply these to authentic real-world marketing problems. The unit covers the design of digital strategy, digital branding, customer acquisition through owned, earned and paid channels and customer relationship management.
This unit will help students to understand about “entrepreneurship” and financing options for start up ventures. This exciting subject will enable students to gain insights from both sides: the entrepreneur and the investor. Students will learn different funding sources available to entrepreneurs, from incubators, accelerators to crowdfunding and business angels. Students will also go through the process of how investors evaluate a venture business, from here students will go through a process of preparing a good business plan that allows entrepreneurs to understand how much money is needed for their venture, its timing and break even point. Student will also play the role of the business investor to understand the tool they use to evaluate a business venture proposal.
This unit aims to help students to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication. This unit introduces the important principles and techniques in communicating professionally and publicly in a business context. Students will improve their ability to perform and communicate effectively to achieve a goal and deliver a message with clarity to a target audience. The unit is divided into five sections: – Communication foundations in the digital era – Communication strategies in the workplace – Communication with customers – Communication through documents – Communication across the organisation with a focus on team communication. The unit highlights communication as a core employability skill, the unit offers a contextual learning experience by unpacking abstract communication principles into authentic examples and concrete applications and empowers students to apply communication skills in real workplace settings. In addition, students will explore different methodologies for presenting information with a matching presentation style for various business contexts including individual and group contexts.
This unit introduces the key concepts of marketing analytics in the digital world. Students learn about the importance and use of marketing analytics as managed by senior executives in their decision-making. This unit employs a project format to engage students’ learning, using a real-world product or service. Students build a strong foundation in understanding, using and analysing information about a company background and competitors, business strategy and operations, market segmentation and product/service analysis, pricing and distribution analysis. This unit prepares students to become a competent marketing analyst.
Firms and consumers operate within an internationally competitive landscape – consumers often make consumption choices where there are international options, and firms either compete internationally or have international competitors in their domestic market. This unit combines cross-cultural communication with a business and marketing perspective. Students will work on their negotiation and presentation skills as well as partake in a range of interactive activities that contribute to a deeper understanding of operating as a marketer in a global environment. By drawing on case studies which show how culture affects business decisions in the real world, students will develop cultural-sensitivity and the knowledge to adapt marketing decisions accordingly.
This unit introduces students to the concept of sustainable marketing that calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. In this unit, students will explore sustainability issues that face businesses and marketers and learn the systematic step-bystep approach towards tackling and addressing the complexities of these sustainability issues. It reviews global trends and issues that influence sustainable product success and develops students’ knowledge and skills that are necessary to successfully market sustainable products and services.
This unit introduces the broad concepts of business research and professional practices in the digital world. It helps students in building research theories and processes and understanding ethical issues in research. Furthermore, students will learn how to design a research project by setting clear research objectives and identifying proper research problems while acknowledging limitations. Students will explore qualitative research methods and secondary data research using basic data analysis tools. This unit will also expose students to real-world business research examples in management, marketing, finance, accounting, and other business areas.
This unit introduces students to the concepts and importance of data-driven marketing analytics. Students will explain and demonstrate how marketing practices can be data-driven. In addition, they will explore the challenges of these practices in today’s digital world and in the presence of Big Data. Students will learn tools to identify and design appropriate framework and process and metrics to measure success. Students will investigate real-world examples of data-driven marketing analytics using computer software and tools.
The study of business and economic environments helps students understand the world around them. It enables students to understand the big picture of the whole economy, the government policies to tackle macroeconomic issues such as inflation, unemployment and economic growth. This subject will focus on the macroeconomic issues and students will learn the insight into the economic way of thinking to analyse macroeconomic aggregates indicators and how different government branches making their decisions to manage the economy. Students will also be able to examine the effects of changes in macroeconomic indicators on business activities and how regulatory and political environment have impacts on businesses.
Service industries are a dominant force in modern economies, including in Australia. In developed economies up to 75% of the labour force, 75% of the GNP and 45% of an average family’s budget are accounted for by services. Services (both commercial and not-for-profit) possess several unique characteristics that require a distinctive approach to marketing strategy – both in its development and execution. This unit introduces students to the concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing complex services for face-to-face and online delivery will be explained and applied, along with concepts of service quality, service recovery and the determinants of customer satisfaction and dissatisfaction.
This unit champions the importance of integrating all marketing communications to build and sustain brands. It teaches students how communications are produced and transmitted, and covers multiple elements of the communication mix, including advertising and promotion, public relations, sponsorship, brand activation, direct marketing, online communications including the role of social media, blogs, and mobile messaging, as well as exhibitions and other marketing tactics. This unit will critically evaluate the role of both traditional and new media within a unified market-focused communications plan based on the setting of marketing communication objectives.
This unit explores why brands are important, what they represent to consumers, and what should be done by firms to manage them. It explores topics such as brand equity, brand vision, positioning and values, branding new products, brand extensions, and international brand management. It takes an in-depth look at the components of a brand, planning brand marketing programs, as well as measuring and evaluating brand equity, its sources, and outcomes. This unit responds to the strong industry demand for graduates with a thorough understanding of branding.
This unit enables students to gain real-world experience in solving problems in a marketing/ digital marketing business by working with a business client to prepare a marketing campaign launch. Students will utilise marketing skills and applying the knowledge they have gained from their study throughout their course to identify solutions to solve a real-world business problem and develop a launch ready campaign.
Students will be guided step-by-step to experience first-hand the working environment of a marketing role that incorporates the use of relevant marketing knowledge and the application of tools for developing business ideas for a campaign launch. This unit will help students develop practical skills in identifying where consumers are, reaching out to them using various media and channels, considering the potential costs and required budgets, and creating relevant information content to assist the marketing effort.
This unit presents an integrated approach to distribution strategy, retail channel management, and related aspects of logistics. Distribution involves the creation of product and service availability through marketing channels, retailing involves the management and marketing of assortments of merchandise for direct sale to the consumer, and logistics involves the creation of targeted levels of customer service through the distribution system. Students will examine a) distribution activities involved in getting consumer and business goods and services to market, b) the unique characteristics associated with retail marketing of merchandise assortments, and c) the strategic aspects of logistics as a marketing tool. In marketing management, quality products and good promotion efforts are not enough. Product and service assortments and availability levels must competitively match the wants of target market customers. Logistics decisions in marketing concern setting and managing appropriate levels and allocations of stock, levels of delivery service, and levels of associated physical distribution services to achieve marketing and distribution objectives both nationally and globally.
This unit builds on Marketing Principles and is for those students wishing to pursue a career in an aspect of advertising and media. It explores in detail the tools to build a communications strategy, how to plan a communications strategy and how to plan media across the traditional and digital landscape. Upon successful completion, students should be able to identify the correct communication to achieve a particular advertising goal and develop a strategic plan accordingly. The key emphasis in the unit is through examples drawn from day-to-day media exposure.
This unit allows students to consolidate and further advance their understanding of marketing theories, concepts, and tools by taking students through each of the stages involved in strategic marketing decision making and planning. It emphasises the role of marketing as an organisation-wide process rather than as a stand-alone organisational function. Students will be working with an industry partner throughout the semester, and provided the opportunity to apply relevant marketing concepts, tools, and techniques learnt in this unit and throughout their course, by completing a project and various tasks set out by the industry partner.
Social marketing integrates marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. Guided by ethical principles, social marketing integrates research, best practice, theory, audience and partnership insights, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable. Social marketing campaigns tackle challenging health, environmental and social issues such as obesity, smoking, drug abuse, recycling, littering, domestic violence, racism and unsafe driving.
This unit develops students’ knowledge of the key principles of social marketing and skills to design a marketing strategy that can support social change efforts. Students learn how to critically analyse, discuss, and evaluate current and historic Australian and international campaigns and use secondary research skills to collect, collate and integrate examples with theory.
This unit explores real examples of entrepreneurship and small and medium enterprises (SME) in Australia and around the world. This unit combines knowledge and skills in entrepreneurship and key marketing concepts to help students develop and implement marketing strategies for SME by analysing cases, examples, and exercises of different industry practices. Students learn about the challenges in turning an idea into reality and develop relevant and appropriate marketing strategies for success. Students also foster practical knowledge and skills in understanding the SME environment, business model, customer needs, key communication channels, and marketing performance metrics.
The creative and cultural industries represent a growing and important sector in the global economy. Success in these industries is particularly difficult and organizations face unique challenges in the digital age. This unit highlights issues in the creative industries workplace and sets out to consider how organizational behaviour entrepreneurial marketing theories can be applied to the creative world. The unit covers contemporary issues such as business decision-making, ethics, and sexuality analysing creative service benefits, identifying the target market for creative services, financial implications and will be of particular benefit to those looking to work in the creative and cultural industries.
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This unit explores the uses of social media in a modern business context. It discusses social media management theory and provides students with specialist knowledge to leverage social media channels for organisational objectives and strategic business intelligence activities.
Students will build a foundation in social media strategy by examining and evaluating purpose driven content generation, business intelligence, community management as well as the future of social media practices.
This unit is designed to prepare students for a career in the field of social media management.
This unit introduces students to the principles of digital media production for screen-based applications. It explores contemporary digital media design theory and practice, as well as provides an introduction to basic audio, video, animation, graphic and user-interface design techniques that students will use throughout their careers.
Students will build a foundation in digital media production management, providing them with a solid understanding of documenting projects, concepts and processes. Students will then explore core disciplines of the digital media field through practical real-world case studies and producing industry standard content.
This unit introduces fundamental knowledge of computer systems and the computing environment. Key computer components such as CPUs, memory, input and output devices, and their functionality are discussed along with their corresponding management. A variety of modern desktop and mobile operating systems are introduced as well. The unit also explores standard measurement metrics for evaluating the performance of computer systems. Students are asked to search for related reading materials and literature to review the state-of-the-art techniques and application software to develop skills for academic writing, critical thinking and independent life-long learning.
This unit provides a solid foundation for database design, implementation and management. Students will build up knowledge and skills in planning, analysing, designing and implementing relational data models. The entity-relationship modelling technique is introduced for logical and physical design of database models. Students are asked to use E-R diagrams to present their designs for a real-world scenario. This unit teaches students how to use SQL to create, implement, manage and maintain databases and retrieve information from databases. Database backup, recovery, risk management, and related security issues will be explored as another key topic of this unit. NoSQL databases and the forefront development of database technologies are also introduced.
Programming is an essential skill for ICT graduates. This unit introduces programming fundamentals using Python as the programming language. Students will develop a comprehensive understanding of program design, basic programming concepts including data types and data structures, control structures, and program structures. Students will learn to write Python code to implement basic sorting and search algorithms to solve problems. Students will develop algorithmic thinking skills through pseudocode and flow charts, which enable them to extend their programming skills to other programming languages. Documentation and best programming practices will also be emphasised in this unit. Students will also develop critical thinking and problem-solving skills through practical programming exercises and problems.
This unit provides fundamental study of computer networking, protocols, network architectures, and a network design and implementation lifecycle. Students study computer networking through a layered organisation. The distinct concepts and protocols are introduced along with the computer network architecture from data link layer, network layer, transport layer, to application layer. Key protocols including IP, TCP, UDP, HTTP, FTP, SMTP, IMAP, POP, DNS are introduced and discussed. Through practical lab exercises and assessments, students have opportunities to practise their understanding of these concepts as well as their critical thinking and problem-solving skills, especially focusing on TCP/IP protocol suite. This unit also explores the underlying network technologies and advanced topics in computer networking.
Requirements elicitation and analysis are key components for successful ICT projects. This unit introduces various types of requirements, discusses the importance of requirements elicitation and analysis, and presents common methods used for requirements gathering and analysis. Students will work in a team to practice their skills in selecting appropriate requirements elicitation methods and conducting comprehensive analysis to have a deep understanding of the selected ICT scenarios. Students are also introduced to the latest development in requirement elicitation and modelling techniques, for example, motivational modelling. Professional skills including academic writing, oral presentation, teamwork and communications skills will be practised and developed.
This unit introduces a range of ethical and social issues associated with professional practice in ICT. Students will discuss real-world scenarios to understand legal issues, challenges, applications of ethical standards, code of conduct and ICT principles issues. This unit emphasises current issues and potential challenges in rapid development of information technology. Students also have opportunities to work independently or in a team to develop employability skills such as cultural competence, communication through writing and oral presentation, leadership, problem-solving, planning and organisation, self-management and lifelong learning.
Discrete mathematics is a basic foundation of computer science and information technology. The knowledge of discrete structure and the formalisation of logical thinking are essential skills for information technology students. This unit introduces mathematical logic and proof, set theory, functions, relations, recursion, probability, graphs and trees. Students are asked to use the learnt concepts to analyse problems and provide appropriate solutions. This unit helps students to develop life-long logic thinking and problem-solving skills to undertake a professional role in information technology.
ICT security is concerned with the protection of an organisation’s data, assets, and resources. This introductory unit focuses on basic ICT security concepts, including malicious attacks, threats and vulnerabilities, monitoring and controlling access to confidential information and data, encryption and cryptography techniques, and safe transmission of data over networks. The related ICT security standards, principles, code of ethics and profession practice are also introduced. Students have opportunities to explore the general processes of ICT security management, plan and procedure, security operations and administration. Individual and group assessments with a range of security application case studies are designed to evaluate students’ understanding and knowledge of all these concepts.
Information systems have advanced over the last two decades to become a leading practice-driven strategy that impacts the business world and modern society. Understanding the foundations of information systems helps students appreciate the new world of digitalisation and to explore the new era of business and technology innovations.
This unit will provide the overall concepts of business-driven information systems by exploring the main body of knowledge of management information systems, the basics of digital business value chains, information communication technology (ICT) business process models, and digitally enabled business values. The unit will also provide an introduction to current digital business models, business modelling and project management in the information systems world. Students will gain knowledge about problem-solving, ICT decision-making, digital business process model design and development, and an overall understanding of the social and economic impact of information systems.
Computer security is the detection and protection of computer systems and information from unauthorized use. This unit introduces the attacks, threats, unauthorized use and vulnerabilities to computer hardware, computer systems, information, applications, and networks. Besides the theoretical knowledge in cybersecurity, students have opportunities to carry out step-by-step practices in a real environment to protect computer systems communicating over both wired and wireless networks. Students will review and assess latest security and anti-virus software, set up a firewall, perform full system scans, create periodic system backups, configure IOS systems, secure local and remote access, and more.
Privacy preservation is critical in cybersecurity information sharing, especially situational awareness of threats and incidents. This unit explores the legal, ethical, social challenges, and privacy preservation raised by data-driven technologies. The current privacy preservation for data-centric security methodologies is introduced. This unit helps students to understand the importance of data privacy challenges. Students have opportunities to combine theory with practice to protect data security in terms of information authenticity, integrity, confidentiality and availability.
This unit provides in-depth understanding of a modern object-oriented language. Students will learn the three pillars, encapsulation, inheritance, and polymorphism in object-oriented programming as well as other more advanced topics such as exception handling, I/O and testing. Students will also learn to handle complexity and design a program using object-oriented programming concepts.
For students who major in ICT Security, they will further study network programming, including Java’s low-level socket classes for network access, UDP datagrams and the associated classes, and protocol handlers.
For students who major in Information Systems, they will study full-stack web development, including the front-end HTML, CSS and JavaScript, and the backend technology using JSP.
Through lab exercises and practical assessments, students will practice and further develop their programming skills relevant to their specialisation.
This unit introduces business management related topics in ICT security explaining the importance of cybersecurity in business, especially in small and medium sized business. This unit equips students with the knowledge and skills to appraise different options of cybersecurity countermeasures for businesses with respect to costs, requirements, benefits and risks, and communicate them to a wide range of stakeholders. Students will have opportunities to work as a team to help businesses make a cybersecurity plan, develop policies and procedures, including best practices for employee awareness training. This unit explores various ethical dilemmas for ICT security professionals.
Cloud computing has emerged as a backend solution for many modern ICT applications. This unit introduces the fundamental knowledge of cloud computing, virtualisation and container technologies. Students have opportunities to investigate and analyse cloud platforms, cloud applications and services. Students need to identify security issues and risks for an organisation to move its applications to a cloud environment. Students will form a work team to design and implement cloud-based applications in a given scenario.
Digital Forensics and incident response are key components of the core body of knowledge in ICT security. This unit provides a broad coverage of digital ICT forensics and incident response. Students are introduced to various techniques, algorithms and tools to investigate digital forensics. The local disk-based and the remote network-based forensic environments are explored. Students will have opportunities to review, assess and select appropriate methods to collect, analyse and report digital evidence for forensic investigation.
This unit takes students through the journey of a typical project development lifecycle. It explores the ten knowledge areas in PMBOK, including project scope management, schedule management, cost management, quality management, risk management, stakeholder management, communication management, resources management, procurement management, and integration management. Students will also be introduced to PRINCE2 themes, principles and processes. Students will learn the basic tools and techniques used in ICT project management, including the Critical Path Method in scheduling project activities and the Earned Value Approach in project status evaluation. Through hands-on lab exercises, students will learn how to use Microsoft Project to facilitate project management.
In this unit, students will also learn Agile Software Development approach and compare and contrast it with more traditional approaches. This unit also introduces contemporary project management topics, including the management of virtual teams and international project management.
Business intelligence fundamentally changes decision making for the business world. Organisational practitioners and decision-makers exploit the knowledge and applications of business intelligence to boost revenue and organisational development by describing, predicting, and interrogating large datasets.
In this unit, students will gain knowledge about basic concepts of business intelligence, analytics and data science. From knowing the differences among descriptive analytics, predictive analytics and prescriptive analytics, students can apply business intelligence techniques to transfer the large scale of raw data to informative insights and managerial decisions such as customer needs, market trends, scientific classifications and vital investment verdicts.
A handful of decision-making tools will be introduced in this unit, such as Tableau (data cleaning and visualisation), KNIME (business intelligence simulator) and Microsoft Excel (data science modelling). The tools will enable students to identify the potential patterns from a large dataset and provide valuable insights to describe, predict and prescribe the data.
Cryptography is an indispensable tool for protecting information in computer systems. This unit covers the foundations of modern cryptography and its practical applications in ICT security. Students will learn secret key cryptography and public-key encryption for secured communications. Students will construct different types of ciphers and appropriately use them in real-world applications. In the assessments, students practice their skills for creating key generator and digital certificates for to secure authentication. Tunnelling techniques are implemented to protect information in a network environment.
This unit is the culmination of student experience in their course and chosen major. Students form a small group (3 to 5 students) to work on a project in their chosen major. Students need to apply and integrate their knowledge and skills learnt from the previous units undertaken in their course and chosen major. Students take responsibilities to plan, analyse, design, develop and evaluate various components required for a successful project. Students will have the opportunities to collaborate with real industry experts or academic staff arranged by EIA. Students need to keep close communication with the industry experts or academic staff to discuss and present their ideas and solutions to the problems identified in the project. Students also need to hand over their project deliverables and present project outcomes in a well-documented technical report and an oral presentation to stakeholders.
This unit will be completed at EIA premises and does not constitute a Work Integrated Learning component.
This unit covers a range of advanced topics in ICT security and provides students with the opportunity to explore the frontier of developments in the ICT security field. Topics covered in this unit include applications of artificial intelligence in ICT security, ethical hacking and software penetration testing. This unit also explores the security implications and limitations of emerging technologies, e.g. blockchain and internet of things, to develop students’ ability to adapt to new security challenges in the future. The topics are updated every term to keep students abreast with the state-of-the-art of ICT security technologies.
Information system governance and information systems management disrupt the traditional conceptions of governance and management. The information communication technology (ICT) enabled governance, especially the information systems management, leverages the power of stakeholders’ management, resource management, portfolio management, time management and opportunities management for the entire companies and eventually promotes the long-term advancement of the market. To design and implement a comprehensive and systematic information system governance plan, the understanding, application, and evaluation of information system architecture becomes vital to the entire journey.
Information systems architecture and design encompass cross-disciplinary knowledge, including human resource management, project management, customer relationship management, supply chain management and ethics, and security management. Understanding these critical success factors will enable the students with analytical minds and integrated problem-solving skills to think critically and work more efficiently to apply the emerging and effective techniques to the enactment of information system governances.
In this unit, students will learn the essence of information systems governance and information systems architecture by exploring Control Objectives for Information and Related Technologies (COIBT 5). COIBT 5 is created and prescribed by Information Systems Audit and Control Association (ISACA) to help the organisations to follow the regulations, lift the company value and increase the work efficiency from the ICT governance perspective. Deriving from the learning process, students will be empowered to identify the ultimate goal for both IT solutions and managerial decision with hands-on practice, afford comprehensive strategic plans to design, deploy and execute.
System integration is another challenging aspect of learning enterprise systems architecture and design. It refers to the combination between an advanced system and existing systems of the entire organisation. This occurs when migrating significant amount of data, implementing change management, enhancing a business process model, refining a value proposition and any managerial decision-making process. Students will learn to identify the potential organisational issues and stipulate systematic solutions in enacting change management plans.
Human-computer interaction (HCI) offers the wide-ranging disciplinary knowledge on the dynamic areas of HCI and user experience (UX) design and development. The interaction and communications between users and computer are the main focus of the unit for the students to explore and exploit. Students with the advanced knowledge of database design and development, and the integrated and comprehensive practice will have the necessary ability to elicit functional and non-functional requirements, develop interactive interface, conduct usability testing and deliver a complete UX design project.
This unit will help the students to create informative and easy-to-operate web applications by introducing the concepts of documentation and user support, data visualisation and information search functions. These features fundamentally bridge the gap between the complicity of dataset and simplified data presentation. Our hands-on practices will bring an extensive array of real-world examples and scaffold the students with technical instructions to move progressively toward a stronger and greater understanding of HCI.
This unit develops students’ understanding of how Information and Communication Technology (ICT) impacts on the business operation model. It introduces a range of ICT systems to analyse, maintain, and control accounting information. Students will learn to use automated systems (Microsoft Excel and MYOB) to process financial and non-financial data. This unit also focuses on analysing how ICT can enhance the efficiency and effectiveness of an organisation’s systems and processes, as well as its business communication. Ethical considerations are also addressed in this unit.
This unit introduces the elements of cost accounting and develops students’ ability to apply the knowledge of cost accounting to implement the cost information for business planning and control. It focuses on distinguishing calculation methods of various industries, including manufacturing and service sectors. This unit examines students’ knowledge of classifying different types of costs, analysing and allocating costs to different products, and be able to identify the appropriate actions to control costs. Topics covered in this unit include cost behaviour, cost drivers and cost estimation, product, process, service and operation costing systems, activity-based costing, cost-volume profit analysis, information for decisions, and pricing and product mix decisions.
This unit further develops a student’s understanding of the mandatory reporting regulations and the conceptual framework. Students will be able to interpret more complex accounting information and develop the ability to critically analyse a company’s financial performance. Topics covered include inventory, receivables, non-current assets and liabilities. This unit will also help students develop the professional skills to prepare and analyse statement of cash flows.
This unit introduces the concepts of auditing theory and current practice under its regulatory environment. It develops students’ analytical skills to apply professional, ethical, and legal requirements to evaluate and analyse the audit-related activities.
This unit introduces the concepts of auditing theory and current practice under its regulatory environment. It develops students’ analytical skills to apply professional, ethical, and legal requirements to evaluate and analyse the audit-related activities.
This unit further introduces management accountants’ role in the global business environment. It enables students to understand the concepts of management accounting at a strategic level. It discusses how management accountants develop and implement strategy to enhance customer and shareholders’ value. In addition, this unit focuses on the analysis of performance measurements using a range of measurement systems. The application of data visualisation and big data in the management accounting report are also covered in this unit.
This unit provides students with an awareness of the key provisions of the Australian taxation legislation and enables the students to apply relevant legislative concepts to analyse and determine taxation consequences. It is important to understand the taxation implications on individuals, companies, partnerships, trusts and superannuation funds. Topics covered in this unit include Australian tax system, goods and service tax, income tax, residence and source, income, deductions, Capital Gain Tax (CGT), fringe benefit tax, superannuation, employment, tax on special entities (companies, partnerships, and trusts), financial transactions, international transactions, tax avoidance and tax administration.
This unit provides the knowledge of some major contemporary issues and theories associated with the measurement and reporting of the operating results and financial position of organisations. This unit develops a student’s understanding of the role that accounting theory has played in the development of financial reporting methods and to think more critically about the foundations and formulation of these accounting standards and their impact on financial reporting processes. Corporate sustainability reporting is examined in the context of various accounting theories including normative accounting theories and positive accounting theories. Furthermore, it also introduces the how ITC is implemented in accounting such as Artificial Intelligence (AI), Business Intelligence, and Blockchain Technology.
The purpose of this unit is to provide students with an experiential learning opportunity that will combine a number of aspects of the course with an industry-based project. It will focus on career building skills such as research, planning, critical analysis, consulting and developing innovative solutions. Students will apply theoretical frameworks to identify, analyse and propose solutions to a business situation in an accounting or financial context. A key aspect of this unit will be for students to evaluate the impact of business decisions from social, environmental, and economical perspectives, and make appropriate recommendations. In addition, students will gain an understanding of the ethical issues related to general business practise as well as those specific to the profession. It is expected that students will draw upon all aspects of the course including, but not limited to, business statistics, law, finance, management accounting and taxation law. As such, the result will be to produce a report encompassing many of the details and considerations that will be provided in a typical accounting consultation paper.
Students will work in teams of no more than three persons which will further develop their ability to work collaboratively in groups and display a set of interpersonal skills which are appropriate in a culturally diverse professional environment. This project will be undertaken primarily through secondary research and students will gain a thorough understanding of research methodology and will develop their data acquisition and critical thinking skills to evaluate and analyse data from a variety of sources. The use of digital technologies will be demonstrated through the presentation of the group’s key findings using appropriate presentation software and through the writing of a comprehensive report integrating a number of software applications.
This unit aims to help students to develop competency in a broad range of professional skills essential in the 21st-century workplace, with a special focus on intellectual skills, interpersonal and communication skills, personal skills, ICT skills and ethical and professional conduct. Through interactive workshops and weekly learning activities, this units cultivates students’ higher order thinking skills, including critical thinking and problem-solving skills, and oral and written communication skills in a professional context. This unit also develops students’ personal skills that enable life-long learning and personal improvements. Students will examine a range of ethical dilemmas and study a few common ethical principles and frameworks.
ICT skills form an integral part of professional skills in business in this digital era. Microsoft Office suite training is embedded in the weekly workshops, and students will also have the opportunity to obtain the Microsoft Office Specialist: Excel Associate Certification as part of the assessment in this unit.
The study of economics helps students understand the world around them. It enables students to understand people, businesses, markets and governments, and therefore better respond to the threats and opportunities that emerge as things change. Economics, at its core, is the study of how to evaluate alternatives, cost and benefit, and make better choices in consideration of the opportunity cost, in additions to the accounting cost. Looking at a problem from an economic point of view, students will not only understand the immediate issues like trade-offs, benefits versus costs, market failure and government intervention, but also understands the broader issues of social impacts, welfare impacts, and inequality.
This unit introduces the basic concepts of microeconomics and macroeconomics. Students will learn the insight into the economic way of thinking and understand how economics concepts can be used to solve daily economic problems. Topics include demand, supply, roles of individuals and businesses in different market structures: perfect competition, monopoly, monopolistic and oligopoly. Students will develop an understanding of how people make optimal decisions to maximise company profits in markets with different level of competitiveness. This unit will also help students to analyse macroeconomic aggregates indicators and how different government branches making their decisions to manage the economy. Students will also be able to examine the effects of changes in macroeconomic indicators on business activities and how regulatory and political environment have impacts on businesses.
This unit introduces students to the fundamental theories, principles and concepts in corporate finance. Finance has a trusted and crucial role in the development of a business and the people working in the finance department are expected to be able to apply a broad range of skills. Finance department collects accounting information, analyse it and contribute to the decision making process of the senior management in three key areas: evaluation of projects and the allocation of scarce resources in order to maximise returns; minimise the tax and interest on different capital financing options and to ensure that the business is properly funded and optimising working capital.
In this unit, students will explore the role of treasury and finance department in a company. Students will learn how interest rates affect the present and future value of a financial asset, how to apply financial mathematical knowledge in investment project evaluation. Students will be introduced to different factors affecting the cost of raising capital, different financial aspects of decision making including apply capital budgeting techniques in the evaluation of a capital investment decisions, dealing with financial uncertainty using sensitivity risk analysis. Students will explore how organisations make major decisions on investment projects, raising short- and long-term capitals in different capital markets, and dividend distribution decisions.
Students will study the fundamental concepts that underpins quantitative decision-making processes. Equipped with basic statistical tools, students will learn to base business decision making on quantitative inferences.
Topics covered in this unit includes basic statistics concepts, probability, random variables and expected values, sampling techniques, point and interval estimation, and hypothesis testing using the normal and t-distribution and simple regression and correlation. This units provides a foundation for students undertaking a business degree, especially for those who are specialising in accounting, economics, finance, management and marketing. Students will find the application of knowledge and skills taught in this unit in their subsequent study in a business degree.
This unit focuses on the Australian legal system and three key aspects of the law relevant to business and accounting. Upon the completion of this unit, students should have a foundational knowledge of Contract Law – including the skills relevant to create a legally binding contract. Secondly, students will have clearer understanding of Negligence Law – including, the need to take care and avoid liability for causing foreseeable harm to others. Third, students will have a greater appreciation of the various Consumer Protection Laws (plus remedies) in the Australian Consumer Law (ACL) – including, the need for products and services to be safe, be of acceptable quality and be fit for purpose. Finally, students will gain an understanding about the main concepts of Property Law, Competition and Consumer Law.
Corporate Law is broadly defined as the body of law which governs companies, both locally and internationally, as well as regulates the conduct of company officers, directors and shareholders must balance their fiduciary duty to their company, with the need to avoid causing foreseeable harm to those who interact with it. The teaching syllabus is divided into five parts, being:
Part 1: Learning about the range of business structures, plus their benefits and limitations, with a view to make an educated decision about selecting the most suitable business forum for the business type.
Part 2: Focuses on the legal nature of companies and in particular, the concept of corporate capacity which allows the business owner to separate the liabilities of the business, from their own private wealth.
Part 3: In Part 3, students will learn about the internal management of companies including the choice between adopting a Company Constitution or relying on the Replaceable Rules; plus the need to divide the decision making power between the company’s owners (the shareholders) and the company’s business expert (the directors).
Part 4: Part 4 aims to teach students about the concept of fiduciary obligations and the reasons why the law imposes strict rules around the conduct of company Directors. In particular, students will learn about the various Director Duties contained in the Corporations Act 2001 (Cth) which require Directors to place the best interest of the company, ahead of their own, or risk being held personally liable for harm done to the company or those who interact with it.
Part 5: Finally, we will look at the various grounds for placing the company in the hands of external administrators plus the rules and regulations around the winding up and deregistration of companies.