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Our Team Our Professionals

Dr. Celina Yu

General Manager EIA

Dr. Yu obtained her Master of Professional Accounting at Monash University and PhD in Finance at RMIT University. Her PhD thesis was awarded RMIT University’s prestigious Best Doctoral Research Excellence Award in 2014. She is a graduate of the Australian Institute of Company Directors and a qualified CPA. Dr. Yu is the Managing Director of Global Business College of Australia (GBCA), overseeing its establishment and development. GBCA is now partnered with the University of Canberra to offer Bachelor and Master’s degrees in Commerce and IT. In addition, Dr. Yu is an adjunct Professor at the School of Business Administration in Northeastern University, China, the Board Member and Deputy Secretary General of China Chamber of Commerce in Australia (CCCA) Melbourne Branch, the Committee Member and Deputy Chair of Education and Training Working Group in Australia China Business Council (ACBC) Victoria, and the member of Employment and Education Task Force of Business 20 Forum (B20). She was the first elected female President of the Chinese Association of Professionals and Scholars Australia (CAPS Australia), and the Founder and Inaugural President of Australia-China Association of Scientists and Entrepreneurs (ACASE).

Ms. Yiman Liu

Deputy Director

Ms. Yiman Liu is the Deputy Director and President of Huashang Education Group, Director and Vice President of Huashang College Guangdong University of Finance and Economics, Director of Top Talent Kindergarten Education Group, Founder of Top Talent (International) kindergarten, Director and President of Global Business College of Australia, Director of Guangzhou Zhuochuang Educational Information Science and Technology Co. Ltd. She is also a current Member of the Guangdong Committee of Chinese People’s Political Consultative Conference (CPPCC), Vice Chairman of Guangdong Human Resources Research Institute, Vice Chairman of Guangzhou Overseas Chinese Chamber of Commerce, Standing Committee of Guangzhou Federation of Industry and Commerce, Standing Deputy Director of Youth Committee of Guangzhou Federation of Industry and Commerce, Deputy Director of Zengcheng Federation of Industry and Commerce in Guangzhou, Director of Guangdong Intellectual Association, Member of All-China Youth Federation, Vice President of Federation of Hong Kong Guangdong Community, Director of Federation of Hong Kong Guangzhou Community, Executive Member and Deputy Secretary General of Hong Kong Elite Association, and Founder and Chairman of Guangdong-Hong Kong-Macau Greater Bay Youth Career Development Association. She has obtained her Bachelor degree in Business Administration at the Chinese University of Hong Kong as well as a Master degree in Management at the University of Warwick, UK. Ms. Liu has been endeavouring to develop education for more than ten years and is responsible for the internal management and business development of Huashang Education Group. In addition, she actively participates in social welfare events devoted to the exploration of how to further enhance the quality of education and how to effectively cultivate talents with creativity, caring spirit, international scope and social responsibility.

Ms. Natalie O'Brien AM

Natalie O’Brien AM

CEO Natalie O’Brien & CO

Natalie has recently launched her own consultancy Natalie O’Brien & CO, delivering customer experience strategy to the tourism and hospitality sector and collaborating with an incredible collection of innovative and creative minds, many of who are thought leaders in their field. Natalie was at the helm of the Melbourne Food and Wine Festival for the last 15 years where she demonstrated year on year growth and contribution to economic impact, visitation and brand profile globally for Victoria. Natalie was recognized among ‘Australia’s 50 most influential people in food’ in Gourmet Traveller and has extensive global networks within the industries she has worked in to create strong business opportunities. Her contribution to Australia’s food and wine industry has been recognized through a collection of awards, most notably Melbourne Awards – Contribution to Profile to Melbourne, Australian Gourmet Traveller Peoples’ Choice Award, and the RACV Victorian Tourism Awards (Hall of Fame) award for “Major Festivals and Events”. Most recently, she was honoured in the 2019 Australia Day honours list and inducted as a member of the Order of Australia for her contribution to wine, tourism and the community. Natalie currently sits on several boards and committees, including The Global Table Advisory, Victoria University Visitor Economy committee and Global Business College of Australia. She was the former Director of Parks Victoria and Stephanie Alexander’s Kitchen Garden Foundation, as well as the Chair and Director of the Food and Wine Tourism Council for over 10 years.

Professor Jennelle Kyd

(B.Sc. (Hons) UNSW, DipEd Syd, PhD U. Newcastle, GAICD)

Jennelle Kyd has 35 years of tertiary education experience in governance, leadership, research and teaching roles. She has held Board positions, including Chairperson for the Boards of Online Education Services Pty Ltd and the National Institute of Circus Arts as well as Director positions on the Boards of the Australian Institute for Policy and Science, Swinburne University in Sarawak, High Performance Computing in Queensland, Resource Management Research, and CRCs in the Rail Industry. She has been President of an Academic Board and a member of a University Council. Her executive leadership experience has included positions, such as Senior Deputy Vice-Chancellor and Provost at Swinburne University of Technology, Deputy Vice-Chancellor (Academic and Research) at CQ University, Head of Forensic Studies and Director of the Health Research Centre at the University of Canberra. She is an internationally recognized research scientist in the area of respiratory infectious diseases. She has held editorial roles on international scientific journals, membership of the National Health & Medical Research Council Grant Panels, and has been recognized for her research and career achievement through various awards and invitations as an expert in her field.

John Hall, PhD

Board Member

With more than 20 years’ experience as an academic, John has provided leadership in a variety of administrative roles, including being a Professor, Dean, Head of Department, Campus Head, and Director of a research centre, along with an extensive record of teaching, research and publication. John’s expertise is in the field of Marketing where he had some 250 outputs relating to marketing theory and practice, which include 75 journal articles, 160 conference papers, 15 books and 25 chapters and case studies. John’s research has had a substantial impact with an h-index of 29 and over 14,000 citations. His main research interests are in consumer behaviour and branding with a focus on leisure, tourism, hospitality, marketing education and social marketing. His research and teaching has been recognized for its excellence in the attainment of a number of awards, including seven best papers in track at well recognized conferences. John’s expertise is also in applied research with over 90 research projects undertaken with local, state and federal governments as well as small, medium and large business organizations, including two ARC linkage grants. John is an experienced, hardworking and enthusiastic academic who delivers strong, collaborative and supportive leadership leading to quality teaching and research and positive administrative outcomes.

Professor Leon Sterling

Board Member

Professor Leon Sterling has had a distinguished academic career. After completing a PhD at the Australian National University, he worked for 15 years at universities in the UK, Israel and the United States. He returned to Australia as Professor of Computer Science at the University of Melbourne in 1995. He served as Head of the Department of Computer Science and Engineering for 6 years. After stepping down as Head, he took up an industry-sponsored chair and became the Adacel Professor of Software Innovation and Engineering. In 2010, he moved to Swinburne where he served as Dean of the Faculty of Information and Communication Technologies for 4 years and Pro Vice-Chancellor (Digital Frontiers) for two years. He has been a prominent figure in IT in Australia and a strong advocate for coding in schools through public lectures, blogs, and committee memberships. His current research is in incorporating emotions in technology development. He has extensive academic governance experience, serving for 4 years as Chair of the Academic Board Teaching and Learning Committee at Melbourne, and has reviewed many departments throughout Australia and New Zealand. He is a Member of the Australian Institute of Company Directors and is a director on several boards.

Professor On Kit Tam

Professor of Finance at RMIT University

Professor On Kit Tam is a Professor of Finance at RMIT University, and the Vice President of the Australia China Business Council Victoria. He has extensive experience as a board director, industry association leadership, leader of consultant teams, and chairing committees at university, faculty and school levels. He has published highly acclaimed books and journal articles in finance and economics. His research has received significant research grants from organizations including the Australian Research Council, University of Maryland, and the Ford Foundation. Professor Tam was previously the Deputy Pro Vice-Chancellor at RMIT University and the Deputy Dean of the Faculty of Business and Economics at Monash University. He has also worked in Australian Government’s Department of the Treasury, UNSW, Monash University, and Philips Hong Kong. He has held visiting/adjunct positions at ANU, University of California Berkeley, Federal Reserve Bank San Francisco, Nanjing University, and the University of Hong Kong. Professor Tam has been a consultant and adviser for major international organizations and corporations including the World Bank, ADB, ANZ Bank, Bankers Trust, Lend Lease, MLC, and Australia’s Department of Foreign Affairs and Trade. He has served on several company boards including a fund management company set up by CBA, and was a Director of Board of Royal District Nursing Services.

Professor Garry Harris

Board Member

Garry brings a unique mixture of board level industry experience and relevant academic management to EIA. He has been professor and Head of the Marketing Department at Monash University and the CEO of one of the largest advertising agencies groups in the world (DDB). More recently, based in Hong Kong, he served as a Global Marketing Director for a significant international digital technology player. Throughout his career, he has consulted at board level to global blue chip clients in Australia, Asia, USA and Europe. His Monash experience included teaching, research and building links with industry. At the time, Monash marketing had the largest marketing department in the Southern Hemisphere and secured undergraduate students that ranked within the top 3% of high school results. While at Monash, he also developed undergraduate degrees in marketing and retail management and graduate diplomas in International Trade, Logistics and Agribusiness together with a Master’s degree in Marketing (the first of its kind in Australia) and attracted top PhD research students to the department. During this time, he was the chairman of committee that led to Certified Practicing Marketer (CPM) award. More recently, he has spent 6 years as a member of the Academic Board at Cambridge International College. At the time, they successfully developed a bachelor’s degree in management. Whilst running DDB, he was responsible for 300 staff, 50 clients (including Heinz, Cadbury, Schweppes, Telstra, McDonalds, Flybuys, etc.) and subsidiary companies in PR, direct marketing and the largest call center in the Southern Hemisphere, Salesforce, of which he was Chairman. He continues to advise leading companies at board level and governments on strategy, branding and digital opportunities. He also retains a number of board posts in Australia, Asia and Europe.